Generally your audience will know your purpose or why you’re there but you want to be sure make it clear to them. For example, as a sales person you may be pitching to win a marketing and leasing assignment of a building in New York. As you begin to pitch the owner’s management team, they’ll know you’re there to talk about how you can help market and lease their building. But another approach can be changing the purpose to “I’m here discuss our team’s capabilities but more importantly discuss strategies you can implement and why they would be effective.” Thinking about the purpose gives you that northern star to point throughout your presentation and they’ll constantly revert back to it.
In this setup, each point you assert is clearly made twice as per ‘PREP’ and supported by an explanation and an example providing evidence. You need to order your points in some fashion – maybe chronologically, maybe building up the intensity. What is fundamental is that all your points support a main message which you will share twice – hence the Oreo cookie image and the consistency with the ‘PREP’ approach. This structure is also simple so you won’t lose your audience! It may look a bit dull but try it out and see how it helps you builds a powerful presentation!
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